KasiNomics Unleashed tells the story of the corporate pioneers, the executives who thrive by doing business in these informal spaces, from listed property companies to township butchery chains, from grocery delivery founders to furniture suppliers, financial services entrepreneurs to township property developers. As you delve into the tales of these enterprising executives, you will discover insights and lessons that transcend the boundaries of conventional business wisdom.

You may have read GG’s books about the kasi economy; now follow his journey to the dynamic world of KasiNomics and learn about the tribal forces that shaped him. Born White Zulu Bred is the story of a white child and his brother raised in poverty in a Zulu community in rural South Africa during the apartheid era. His extraordinary parents, Creina and Neil Alcock, gave up lives of comfort and privilege to live and work among the destitute people of Msinga, whose material and social well-being became their mission.

A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.

Kasinomics attempts to cast a light on the invisible matrix at the heart of South Africa’s informal economies and the people who live in them. Living and doing business in African marketplaces requires an ethos uniquely suited to the informal, to the invisible, to the intangible. Kasinomics will take you down those rural pathways, weave between claustrophobic mazes of shacks, browse a muti market, visit a spirit returning ceremony and save money with gogo in a stokvel, among many more people and places.