The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution – a new world of small people doing big things, transforming the continent.
Prepare for this new generation, prepare for the Afripolitan Generation.
Prepare for the Rise of the Informal Sector. Prepare for a KasiNomic Revolution.
Indlela Iyaziwa Abayihambile
The road is known by those who have travelled it
Kasinomics emerged from the insights, practices and extraordinary case studies of marketing agency Minanawe Marketing, founded and led by GG Alcock.
It was an incredible 19-year journey and Minanawe Marketing changed the way the mass informal markets of SA are considered and marketed to. From the Soweto Beach Party to the incredible Parmalat Cheese Slice Kota revolution, The Perfect Sishebo Show & ground breaking Route to Market innovations in the informal mass market sector. Minanawe & GG have had an indelible impact on business in the South African mass market & informal sector. Minanawe Marketing was sold to a multinational agency network and GG left at the end of 2018 to found Kasinomics.
Kasinomics is an advisory service providing insights, strategies, route to market and consumer marketing to the informal & kasi consumer and business sectors. Kasinomics is also invested in a number of township and informal sector focused startups including:
Isiphetho Sempilo, a Herbal African medicine (muthi) range
Yebo Fresh, an ecommerce township retailer supply & delivery
GG Alcock provides a Kasinomics advisory service for business in and to the informal sector throughout Southern Africa as well as motivational and business talks.
Get in touch!
